Seit 1972 widmet sich Arden der Veredlung exklusiver Automobile mit dem besonderen Schwerpunkt auf Jaguar, Range Rover, Bentley und MINI Fahrzeuge. Aufgrund wachsender Nachfrage wird seit einigen Jahren auch das Arden Classic Geschäft weiter ausgebaut. 2016 wurde der Arden British Day auf den grünen Wiesen der historischen Anlage Burg Zelem ins Leben gerufen. Der unerwartet große Anklang, den diese Veranstaltung rund um klassische Automobile vorwiegend britischer Provenienz fand, rief die Studentengruppe um Professor Dirk Reiser auf den Plan.
Wie kann man die bereits guten Anfangsveranstaltungen im dritten Jahr verbessern, so lautete die Aufgabenstellung der Bachelorstudenten im Rahmen der Fakultät Alternativer Tourismus. Bei der Präsentation der Projektarbeit zum Semesterende wurden interessante Aspekte zur Optimierung des Arden British Day genannt. Das Park-Leitsystem, die Bildsprache der Werbemittel, Pay-What-You Want als Kostenbeitrag zur bislang kostenfreien Schau, Verkaufsstände mit britischen Produkten wie Tee oder Marmelade oder Wein für die Picknick-Fans und Spielfläche für Jung und Alt, als Highlight eine Ballonfahrt für die ganze Familie- all dies und mehr sind Ideen, die in das Konzept des nächsten Arden British Day Einfließen.
Die Burgführungen für Kinder, eine Projektarbeit der Bachelorstudenten im WS 2015/2016 von Professor Reiser, wurden bereits erfolgreich umgesetzt und waren Programm Punkt des Classic Days im letzten Jahr. Darüber hinaus wurden auch Wege aufgezeigt, mit lokalen Anbieter attraktive Pakete für auswärtige Gäste der Veranstaltung zu schnüren. So ist Kleves berühmte Tochter Anna von Cleve ganz der britischen Tradition verpflichtet, hat sie doch die Ehe mit dem englischen König Heinrich dem VIII überlebt.
We would like to invite you to the second offical Arden British Day at Castle Zelem in Kranenburg-Mehr at the lower Rhine on the 17th of September 2017.
Once again automotive enthusiasts meet British flair in an historic ambience. Further information are forthcoming or available upon request via classic(at)arden.de.
Krefeld – 27 September 2016: Extraordinary English classics from motoring history, and a nostalgic British picnic at 27C: The 'Arden British Day' in Kranenburg took place on Sunday (25/09/ 2016) for the first time - and visitors immediately fell under its spell.
"Look, Daddy, there's a Jaguar D-type," cries one little car enthusiast. His father is even more amazed, as in the car sits racing legend Clemens Schickentanz, five times Le Mans participant in the seventies. There were plenty of astonished and adoring faces at the first 'Arden British Day 2016'.
Handmade British steel bodies from the pre-war era, classic English sports cars from the fifties and sixties, design icons from the seventies, young timers from the eighties, even rare cars such as the Jaguar C-type; the owners were filled with pride as they presented their old timers, many of which were in perfect condition.
Owners and old timer lovers came not only from all over Germany, but also from neighbouring countries. Long-time Arden customers and true Arden fans mingled with old timer drivers from the predominantly English club. Sunday trippers from the Lower Rhine on bicycles saw nearly 250 British models and over 100 other castles before a historical, medieval backdrop.
Host Jochen Arden had cause for celebration; he had no idea that this event, brought to life at the last minute, would attract so many participants. The President of the British Chamber of Commerce was also full of praise, and entertained the guests with a perfect environment for picnicking.
With the fantastic sunny weather in Kranenburg, over 700 visitors marvelled at the classic cars, polished to a shine and prepared with love and care, including several Cabriolets, which provided a view into their leather-clad interiors.
The marvellous countryside around Castle Zelem emphasised, the British flair, and several guests felt as though they had been transported to the gates of an English stately home. An enjoyable background programme also kept visitors and participants entertained until late in the afternoon: a Moers cricket team demonstrated their skills, and an interesting guided tour of the castle was the icing on the cake at this event.
We are happy to provide further photographic material if requested.
We would like to invite you to our Arden British Day at Castle Zelem in Kranenburg-Mehr at the lower Rhine on the 25th of September.
Automotive enthusiasts meet British flair in an historic ambience. Further information are forthcoming or available upon request via classic(at)arden.de.
On September 11th, 2016 Castel Zelem is opening his doors for the first time to a broad public after its complex renovation. In 2004 visitors from all over the country did already enjoy the complete beauty of Castle Zelem.
This year only certain parts of the Castle will be accessible to the public. For guided tours at 11.30 AM and 4 PM please contact email@example.com.
We are particularly dedicated to share the medieval history of Castle Zelem with our youngest followers. To make this unique experience as much fun and informative as possible, we have developed a special program for children in cooperation with the HRW Kleve. The tours are free of charge, but a donation to the group leader would be appreciated. Due to safety reasons, we cannot accommodate groups of more than 18 people. To request a group visit, please write an email with date and time of your visit and number of people in your group to Mrs. Gudrun Arden at info(at)burg-zelem.com.
For 2016 only a few dates are still available.
A neighbor and Arden enthusiast initiated the first informal oldtimer meeting on the grounds of castle Zelem.
The weather was perfect and attracted Jaguar fans from near and far. The enthusiasts from all over Europe enjoyed the beatiful weather, the historic cars annd chatted over coffee and pastries about thier combined passion.
After intense preparation by the Mehrer Gold Village committee nothing could go wrong.
Promptly at 10:30 the sun looked down from a blue sky and the hunting horn blowers blared their horns. After a short welcome in the courtyard to the numerous guests, the site visit by bus and on foot continued in a hurry according to a strict schedule. At the end a coffee table was prepared for the committee members in the old school. The hightlights of the competing village were again presented in a film before the jurors drove on to the next village.
On June 2nd, 2015 Federal Minister Dr. Babara Hendricks visited Castle Zelem. During her private tour she enjoyed listening to the architectural history and was impressed by the significance of the historic site in the heart of her constituency. Regarding that this was her first visit to Castle Zelem, it doesn’t come by surprise that she was amazed by the condition of this well persevered monument.
In October 2014 Günter Steins, the major of Kranenburg, visited Castle Zelem, he was accompanied by 18 council members. In the foreword of the castle brochure Major Steins wrote: “The impressive view from the castle towers and the overwhelming sense of space in the restored vaulted cellar foreshadow the special attraction of this monument to the present day.” A council member signed the guestbook with the following quote: “Felix qui potuit rerum cognoscere causas” which perfectly sums up the atmosphere of the lovely afternoon.
The technology partnership between Arden and Continental can look back upon a long tradition. In 2014, it was refreshed by a cinematic partnership. The film crew visited Arden’s headquarters in Krefeld and the historic site of Castle Zelem. Lead actor in order of appearance: Arden Jaguar AJ 23, Arden Range Rover AR 9 Spirit , Arden Bentley ... and last but not least the Arden MINI AM1 Equipe. All protagonists were equipped with ContiSportContact wheels.